WALNUT,
CA (Dec. 14, 2007) – Total Resources International
(TRI) – one of America’s most dependable and creative
resource for First Aid and Emergency Preparedness
Essentials – announced today that it has reached
an exclusive agreement with the National Association
for Stock Car Auto Racing (NASCAR) to manufacture
officially-licensed NASCAR First Aid and Emergency
Preparedness Kits. The agreement allows for TRI
to be an exclusive NASCAR partner and carry the
prestigious NASCAR mark on packaging and related
media.
TRI
carries diverse lines of First Aid and Emergency
Preparedness Essentials, from First Aid Kits, through
Emergency Evacuation and Preparedness Kits. The
California-based company designs products based
on the various emergency support organizations including
the American Red Cross, FEMA, National Hurricane
Center, and Ready.gov.
TRI
seeks to educate individuals to “Be Smart and Get
Prepared.” TRI’s focus is placed on natural and
man-caused emergencies, and how they affect families
and individuals – be it in their homes, cars, offices,
factories, and injury exposures during recreation,
sports and outdoors.
A
major development in the automotive product category
is the realization that today’s cars and trucks
must also serve as evacuation and survival vehicles.
TRI’s
automotive group products are designed to correspond
to a variety of emergency needs and cover a full
spectrum of passenger vehicles from family cars
to luxury vehicles, SUVs and trucks.
“Whether
on the road or in the home, NASCAR’s fan base can
truly benefit from TRI’s extensive line of emergency
products,” said Odis Lloyd, NASCAR managing director,
automotive licensing. “We’re proud to have a company
on board like TRI who continues to provide the tools
to help those caught in an emergency situation.”
A
minority-owned company, TRI supports a variety of
outreach ministries and missionaries internationally
in their calling and election to care for the orphans,
help the poor, feed the hungry, shelter the homeless,
encourage, comfort, and urge everyone to live their
lives worthy of God.
They
maintain a diversified portfolio of clients and
customers as well as retail distribution partners
like The Home Depot, Wal-Mart, K-Mart, Sam’s, Target,
Lowe’s, and Big Lots among others.
In
2006, TRI’s First Aid Kit Sales reached nearly 3.4
million people with 1M of those occupying the Automotive/Industrial
category.
NASCAR-branded
TRI First Aid Kits and Emergency Preparedness Kits
are set to hit shelves at major retail outlets nationwide
in January.
NASCAR
is one of America's most popular professional sports
with more than 75 million fans. NASCAR is the No.
1 spectator sport with 17 of the top 20 most attended
sporting events in the U.S. and is No. 2 rated regular-season
sport on television with broadcasts in over 150
countries.
About
TRI
TRI
operates its corporate, manufacturing, and warehouse
facility from Walnut, Los Angeles County, California
on a 7 acre property with 4 buildings totaling over
120,000 sq. ft. TRI has an in-house R&D department
devoted to continual surveillance and development
of first aid and emergency preparedness products
to meet the challenges of natural and man-made disasters,
epidemics and emergencies. Their designers, product
development and marketing personnel work in all
technology areas based on focus group research with
various consumer market segments in all demographic
categories to deliver the finest, high-value preparedness
essentials on the market. TRI subscribes to eco-sustainability
throughout all facets of their business and adheres
to methodical consideration during new product design,
packaging, and process development from an environmental,
social, and economic perspective.